Category Archives: Raising visibility

Portia Kekana: Helping Girls in South Africa to Reach for Their Dreams

    
The Girls' Enrichment and Empowerment Academy equips young women in South Africa with the courage to reach for their dreams

GEEA helps young women in South Africa reach for their dreams.

When Portia Kekana was 18-years-old, she became a mother. In South Africa, where teen pregnancy is common, it would have been easy for her to slip through the cracks. Poverty, substance abuse, and disease become defining factors for many young women facing similar circumstances. But Kekana was one of the lucky ones. Armed with the desire to achieve and a supportive family who valued academic learning, she was able to complete her education. Now, a graduate of Vista University and the University of Cape Town, Kekana is reaching out to girls across her country. As the founder of the Girls’ Enrichment and Empowerment Academy (GEEA), she hopes to equip a new generation of South African women with the life and leadership skills to succeed.

     Kekana explains that GEEA was started in 2009 as a platform through which young girls can learn to embrace who they are, without compromising their gender. As in most societies, South African preteen and adolescent girls are vulnerable to pressures from their peers, the media, and cultural norms. Add easy access to alcohol, lack of resources, and the invasion of the AIDS epidemic, and adolescence can be a mine field. “I felt the need to help young girls make informed decisions and not fall into the same trap that I did,” explains Kekana. “GEEA aims to supply the girls with the information that will help them make better choices, reaffirm their uniqueness, and help them to realize that their dreams are within reach.”

     In early 2010, Kekana and long-time friend Jean-Rose Msiza began preparations for a GEEA seminar, a weekend of instruction and fellowship designed to promote free expression and enhanced self-esteem. Msiza explains that her work as a social development facilitator in rural areas of South Africa fueled her desire to get involved. “I experienced the challenges faced by rural woman and girls, and I wanted to do something to alleviate the burden,” she says. “I saw GEEA as an opportunity to promote social justice.”

     Together, the women sought the resources needed to host the event. Receipts such as the Bob Tryanski Presents “I Have a Dream, Too!” Challenge Grant and personal contributions from individuals such as Kathy Coll, assistant executive director of the Pennsylvania Association of Student Councils, helped the women’s vision to become a reality.  “The thing that made this project really special, was that Kathy Coll and I were able to combine resources from two awards we each received last year in order to make this happen,” notes Tryanski. “Kathy was the recipient of the 2009 NASC Warren Shull Advisor of the Year Award, and I received the Earl Reum Award from the National Association of Workshop Directors in December. When Portia shared her vision for the GEEA program, Kathy and I knew it was the perfect way to spend the prize money from those awards. The Earl Reum Award was sponsored by workshop directors and activity advisors from all over the country, so it really embodied the Keep It! Campaign’s challenge to Act Locally, Reach Globally. Thanks to the generosity and support of some of this country’s finest activity advisors, Earl Reum’s influence in sowing the seeds for leadership education throughout the United States has now been extended to South Africa  to support Portia’s dream.”

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     In May, fourteen girls arrived at the site of the National Girl Guides Association in Randburg, Johannesburg to take part in the first GEEA seminar. Throughout the weekend, the girls participated in team building activities and group discussions about self awareness, goal setting, problem solving, spirituality, leadership, sexuality, and financial literacy. Attendees also heard presentations from motivational speakers –doctors, social workers, and business professionals – who had volunteered their time and talents to share important messages rooted in relevant, personal experiences.

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Our First Priority- Raising Visibility

Of all the challenges we face, probably the most significant is to build a base of folks who are interested enough in our story to get involved not only as donors, but also as recruiters, volunteers, and ambassadors.  I think the key to making this work is online, social media, personal connection and regular communication.  We need to build a fan base and demonstrate quickly that we’re serious and capable of pulling off our major goal, which is to get the Community Center built.

Take a look at this terrific video from Seth Godin for a much better explanation of how to build “Tribes” of interested folks:

http://www.ted.com/talks/lang/eng/seth_godin_on_the_tribes_we_lead.html

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