Of all the challenges we face, probably the most significant is to build a base of folks who are interested enough in our story to get involved not only as donors, but also as recruiters, volunteers, and ambassadors.  I think the key to making this work is online, social media, personal connection and regular communication.  We need to build a fan base and demonstrate quickly that we’re serious and capable of pulling off our major goal, which is to get the Community Center built.

Take a look at this terrific video from Seth Godin for a much better explanation of how to build “Tribes” of interested folks:

http://www.ted.com/talks/lang/eng/seth_godin_on_the_tribes_we_lead.html

BT